Our Rating: ⭐⭐⭐⭐
Website: www.zoho.com/social
What does it exactly do?
Zoho Social is a comprehensive social media management platform designed for businesses, agencies, and marketers to streamline their social media activities. It supports scheduling, publishing, monitoring, and analyzing content across various social networks, including Facebook, Instagram, Twitter, LinkedIn, Google Business Profile, TikTok, YouTube, and Pinterest. The platform offers features like SmartQ for optimal posting times, bulk scheduling, a content calendar, and AI-powered content suggestions. Additionally, it provides in-depth analytics, team collaboration tools, and integration with other Zoho applications, making it a versatile tool for managing a brand’s online presence.
L2L Review
Our team evaluated Zoho Social across various campaigns, and here’s our assessment:
Pros:
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User-friendly interface that simplifies navigation and usage.
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Comprehensive scheduling tools including SmartQ and bulk posting.
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Detailed analytics to track engagement, reach, and follower growth.
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Supports team collaboration with approval workflows.
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Integrates seamlessly with other Zoho apps and tools.
Cons:
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Mobile app lacks some of the desktop features.
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Steeper learning curve for new users due to its robust feature set.
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Only one Google Business Profile can be connected at a time.
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Some advanced features are available only in higher-tier plans.
Final Thoughts
Zoho Social is a powerful and cost-effective platform for managing social media activities. Its range of features supports content planning, audience engagement, and performance tracking, making it suitable for both small businesses and larger teams. While some limitations exist in mobile functionality and plan tiers, the overall value and efficiency it provides make it a strong contender in the social media management space.